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Give your cat the best.
Feed a raw food diet for a lifetime of wellbeing. Our complete raw food allows you to give your cat all the nutrients they need in one dish, in a range of convenient pouches to suit a modern lifestyle.
Why Feed Raw?
H
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A
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T
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Healthier appearance, and a shinier, softer, coat
Eyesight is improved through the high taurine content
Agility and increased energy levels
Longevity, guarding against a lifetime of illness and
reducing trips to the vet
Teeth and better overall oral health
Happiness. The emotional wellbeing of eating
a satisfying, complete, and natural diet.
The Science.
Feeding raw provides your cat with a high protein
diet, which is important to feline health. Protein plays
a key part in repairing and maintaining muscle tissue,
it provides energy, supports overall development and
growth, and helps maintain strong bones.
Something that is also found in a high protein diet is
taurine, an amino acid that is essential in a cat’s diet
as they are unable to manufacture it themselves. It is
crucial to maintain proper eye and heart function
and has also been found to be important for growth,
reproduction, hearing and immune response.
Cats are made to metabolise diets that are high in
protein, high in moisture and low in carbohydrates
which is exactly what Purrform offers
Raw for weight loss.
Feeding your cat a raw diet will likely help your cat lose weight. An overweight cat normally overeats when being fed an improper diet, that is not satisfying their hunger.
When feeding raw 86% of what the cat eats will be digested and utilised by the body, meaning a smaller amount of raw food will make the cat feel satisfied and full.
Feline Diabetes.
Diabetic cats are carbohydrate intolerant and respond best to a low-carbohydrate high protein diet. A raw food diet like PurrForm will help to rebalance glucose levels and the higher fat content can also help with cats who have suffered muscle mass loss. The high protein diet is also essential to increasing metabolism and will help promote fat burning and normal insulin function.
Transitioning to raw.
Step 1
Days 1-2
Step 2
Days 3-4
Step 3
Days 5-6
Step 4
Every Day
75%
Current Diet
50%
Current Diet
25%
Current Diet
Welcome to the
PurrForm Family
Current Cat Food
Raw Cat Food
Despite PurrForm being a natural species appropriate diet, cats have a very delicately balanced digestive tract and any change in diet needs to be done gradually. Whilst all cats are different, this could take up to 1 month.
PurrForm raw food should be mixed with whichever food the cat is currently consuming in the proportions shown above. Through the duration of the transition, the cat may begin to reject the food. If this happens, we advise to return to the previous proprotions to allow the cat time to adjust to their new diet.
Thinking about transitioning, but
not sure how much to feed?
Use our calculator to find out.
